As mentioned, the Habitz team is comprised of world-class pediatric dietitians, behavior analysts, motivational psychology scientists. We worked together – and asked kids for their opinions, of course (!) – to develop the preset challenges. Based on what kids told us they like to do, and from our own research and understanding of children and child psychology, we developed the challenges with very specific end results in mind. All of the challenges, of course, contribute to getting them to learn about and make healthier choices.